GDPR

The General Data Protection Regulation (GDPR) is a data privacy law that applies in the European Union and Norway. It sets the highest legal standard for user privacy. Here is a summary of GDPR for game advertisers:

  • GDPR is a guidepost for European companies and sets the standard for user privacy.

  • It is important for game advertisers to comply with GDPR regulations to protect user data.

  • GDPR aims to give individuals control over their personal data and ensure transparency in data processing.

  • Game advertisers should obtain explicit consent from users before collecting and processing their personal data.

  • Advertisers should clearly communicate how user data will be used and provide options for users to manage their data preferences.

  • GDPR requires game advertisers to implement appropriate security measures to protect user data from unauthorized access or breaches.

  • Advertisers should have a clear data retention policy and only retain user data for as long as necessary.

  • Users have the right to access, rectify, and delete their personal data held by game advertisers.

  • Game advertisers should have a process in place to handle user requests regarding their personal data.

  • Non-compliance with GDPR can result in significant fines and penalties.

Please note that this is a summary and it is important to refer to the full GDPR documentation for complete understanding and compliance.

Last updated