ATT iOS

Summary of Apple's App Tracking Transparency (ATT) for game advertisers:

• Apple's App Tracking Transparency (ATT) is a privacy feature introduced in iOS 14 and later versions.

• ATT requires app developers, including game advertisers, to request user permission before tracking their data across apps and websites.

• Game advertisers must display a prompt to users, explaining the purpose of tracking and seeking their consent.

• Users have the option to allow or deny tracking on an app-by-app basis.

• If a user denies permission for tracking, the game advertiser cannot collect the user's Identifier for Advertisers (IDFA) for targeted advertising purposes.

• Game advertisers should respect user choices and not use alternative methods to track users without their explicit consent.

• It is important for game advertisers to update their apps to comply with ATT requirements and implement the necessary prompts and permissions.

• Non-compliance with ATT can result in app rejection or removal from the App Store.

Please note that this is a summary and it is recommended to refer to Apple's official documentation and guidelines for a comprehensive understanding and implementation of ATT for game advertising purposes.