COPPA

Summary of the Children's Online Privacy Protection Act (COPPA) for game advertisers:

• The Children's Online Privacy Protection Act (COPPA) is a U.S. federal law that aims to protect the online privacy of children under the age of 13.

• COPPA applies to game advertisers who collect personal information from children under 13 years old.

• Game advertisers must obtain verifiable parental consent before collecting, using, or disclosing the personal information of children.

• Personal information includes but is not limited to names, addresses, email addresses, phone numbers, and persistent identifiers.

• Advertisers should provide clear and easily accessible privacy policies that outline the types of information collected, how it is used, and how parents can provide consent or request the deletion of their child's information.

• Advertisers must take reasonable steps to ensure the security and confidentiality of children's personal information.

• COPPA requires advertisers to retain data only for as long as necessary and to delete it securely afterward.

• Advertisers must provide parents with the option to review and delete their child's personal information.

• Non-compliance with COPPA can result in significant penalties and legal consequences.

Please note that this is a summary and it is important to consult the full COPPA guidelines and regulations for complete compliance and understanding of the requirements for game advertisers targeting children under 13.